Email open report

SECTION ONE: PROCESS OVERVIEW

When sending out an email, it is recommended to send it to several groups individually to have stats for each group (otherwise all stats for the email will be together and we will not know who opens the emails and who doesn't)

SECTION TWO: PROCESS EXECUTION

The groups are based on the activity - when was the last time they opened or clicked an email sent from @bettertraderacademy.com.

Clicks are also important as opens are tracked using a tracking pixel (1x1px) and people having images disabled won’t be involved in this group. So use clicks as well.

In Ontraport it is also possible to use a field called “last activity” and filter based on that:

But this field is considering emails (that is good), but it also includes visits of our websites (which is bad) - that can mean that someone who hasn’t opened any of our email since 2016 but is visiting our website is still getting them. Which is not right.

So, for this reason, we have a group of tags to tag people when was the last time they clicked or opened an email (in days):

These tags are assigned and removed by this campaign:

.Recent activity (days since last email open)

There are a couple of groups prepared in Ontraport:

When the email is sent or scheduled, it appears in “broadcast history”:

In there we can see the all the stats for each of the groups (the group name is not mentioned there, but we can see the number of people in each group to distinguish between them):

The stats are added 7 days after the email was sent to this file:

https://docs.google.com/spreadsheets/d/146wz0TXHMRJpbE2I3Sdb0AHDPpOmWt0V6TOzow5i3A0/edit?usp=sharing

7 days because not everyone is opening emails on the first day and the numbers change a little bit over time - even a month or two later. So use the same time period for all of them to compare apples to apples.