Adding a blog post

SECTION ONE: PROCESS OVERVIEW

TITLE: What are you calling this process?

> Adding a blog post

SUMMARY: A one-sentence description of the process.

> How to add a blog post on the website.

WHY: Briefly explain why the process is important.

> Because we want this process to run error-free and have the same structure across the blog.

INTERVAL: How often does this process need to be complete?

> When there is blog content available.

SECTION TWO: PROCESS EXECUTION

STEP #1

Check the grammar

Go to grammarly.com and check the basic grammar - don't blindly follow the recommendation, think about the suggestions, sometimes they are not correct. If you are not sure, leave it as it is.

STEP #2

Create new post

Once logged into WP, go to posts and duplicate the previous one to assure the same style and layout

STEP #3

Edit the new post

1. Once cloned, edit the header (article name), text, featured image and schedule it for 10am server time, on Monday.

2. Check the styling matches to the original article - italics, bold, underlined text.

3. All links should open in a new tab.

4. Signature - All emails should have signatures of both, they are both working on all emails, just the story-teller, the author should be mentioned first. If you don't know who that is, ask.

STEP #4

Image

The featured image need to be 700px wide, the size needs to be reduced by using one of these tools:

1. compresspng.com/


2. compressjpeg.com/


3. or similar

Reduce the image depth, use 150ppi for the web.

The final image size should be about 50-60kb or less.

Make sure the image is still an acceptable quality, not too blurry or distorted.

If the feature image is close to the actual image in the article, hide one of them using CSS:

admin menu - appearance - customize - additional CSS. Scroll to the end and find this part /* Hide featured images from single page */ and add the relevant post.

STEP #5

Check

Check in preview that:

1. The article looks the same as the previous ones when it comes to font size, style. etc


2. All links open in a new tab


3. The buttons at the bottom to view next/prev article work


4. All links promoting products contain UTM tags

STEP #6

Post-publish check

1. When the post is published live, make the same checks as in the previous step.

2. The buttons at the bottom to view next/prev article work, also check that the previous article has link to this new article at the bottom

3. Check how it looks like on the home page, with the overview

4. Make sure the call to action box is not part of the preview. If it is, it needs to be moved down:

SECTION THREE: REPORTING

WHO: Who should be the outcome sent to?

> Petra S. (support@bettertraderacademy.com)

WHAT: What are you expecting to see in the outcome?

>  A blog post

WHEN: When does the person reviewing the outcome want it?

> As soon as possible

HOW: How should the outcome be delivered?

> A blog post published on the website