Podcast release

SECTION ONE: PROCESS OVERVIEW

TITLE: What are you calling this process?

> Podcast release

SUMMARY: A one-sentence description of the process.

> When a podcast is recorded, it needs to be prepared and released to audience in a similar way as a newsletter.

WHY: Briefly explain why the process is important.

> Some of the podcast episodes were played by a 1,000 people. So it really needs to work right.

INTERVAL: How often does this process need to be complete?

> As requested

SECTION TWO: PROCESS EXECUTION

STEP #1

Audio

• Have the audio file prepared by audio expert (gorankrstic36@yahoo.com), add intro, outro
  

Transcript

• Get the transcript prepared by rev.com (needs to be checked afterward for accuracy - especially trader's language - stop-loss vs stock-loss, etc)


• Ask Maria to prepare the show notes - the final name of the podcast episode is always from Show Notes


• for numbering always use 3 digits (e.g. 003)


• all products and lead magnets mentioned should have links - in both transcript and the blog post - the products that cost below $1,000 have direct links ending /bta (Emini, STU, Fakeouts, Building Robust Strategies Masterclass)


• links should be on images as well


• the links should not be underlined - keep it consistent

Upload it to Wordpress

• in the sidebar on the right side, click on "Downloads" -> "All Downloads"


• use the same style as the previous transcripts - name: BTA Podcast Episode 005, URL: https://www.bettertraderacademy.com/files/bta-podcast-episode-005/
  

Go to Ontraport, prepare the email, form, and the email sequence:

• copy the previous episode

https://www.loom.com/share/82e8d1b74e8a4b50901c5cf70d034d75

paste the code into wordpress: useloom.com/share/ea7b8202275d4cdd86bd2c9...

STEP #2

MP3

• Download the MP3 file for google drive folder, use MP3 tool to update ID3tags, here are the instructions: https://www.loom.com/share/bf6b48e1b812422bb852a215e87b10c7
  

• The audio should be in 192 kbps

• Upload the audio file to libsyn: https://www.loom.com/share/22e3dbc3dd7f4253b667cab969d0136b
  

• Copy the code and use it in Wordpress: https://www.loom.com/share/f0169e11c3574bfda5a2da22179db1cb
  

• Once you do it, the code needs to be updated add the image instead of the text, plus make these 2 steps:

STEP #3

Blog post / Email / Show notes

• name and text taken from show notes


• all links open in a new tab


• all links have UTM tags - email, blog post, everything


• all quotes have full names after them (first name and a surname)


• prev/next navigation links at the end of each post/episode


• blog post category in Wordpress is Podcast, not blog post


• all products and leadmagnets should have links - the products that cost below $1,000 have direct links (Emini, STU, Fakeouts, Building Robust Strategies Masterclass) (Direct links explanation: Usually we ask people to go to the landing page - like systemtradingunleashed.com, sign up for the free ebook and go through the email sequence where they are offered the product (about 3 days after they sign up). The direct link means that is it systemtradingunleshed.com/bta - the /bta part is the same for all of these 4 products and it takes you directly to the sales page without having to sign up for the ebook and going through the email sequence)
  


• check spelling and grammar


• there should be exit popup related to the product that is mentioned in the episode, use this sheet, list "exit popups" docs.google.com/spreadsheets/d/1S3ohB31ZvcWxG...


• all episodes should be consistent - check capital letters, hyphens, dashes, etc (see example below).

STEP #4

Check gaps in the article

• gaps between sections should be the same, constant, not like this:

STEP #5

Links

• links should not be underlined, keep it consistent

STEP #6

Check preview on the home page

Is the image and text preview from the same article?

bettertraderacademy.com

STEP #7

Once published on the website, publish on youtube

Use: tunestotube.com/

Instruction video:

useloom.com/share/8ae3a560fb5640989f9112f...

And then update the record in youtube directly according to images (youtube.com -> video manager -> videos -> edit -> advanced settings):

SECTION THREE: REPORTING

WHO: Who should be the outcome sent to?

> Petra S.

WHAT: What are you expecting to see in the outcome?

> Final transcript, show notes and blog post. All functions tested and ready to be released.

WHEN: When does the person reviewing the outcome want it?

> As agreed, at least 2 hours before the podcast should be released.

HOW: How should the outcome be delivered?

> In Slack