Google Analytics - checking split test results

SECTION ONE: PROCESS OVERVIEW

TITLE: What are you calling this process?

> Google Analytics - checking split test results

SUMMARY: A one-sentence description of the process.

> Bi-weekly newsletter with an overview of forum activity, to provide updates to our clients, going out every other Saturday.

WHY: Briefly explain why the process is important.

> Since the forum is growing bigger and bigger, it is really easy to miss something that is important for them. This brief overview helps others to go through the most important topics that were discussed over the last 2 weeks.

INTERVAL: How often does this process need to be complete?

> Every other Thursday (as it is checked and polished for grammar by Maria overnight and then final check on Friday by Tomas or Andrew)

SECTION TWO: PROCESS EXECUTION

There is a video describing this process as well:

https://drive.google.com/file/d/19D7dOqkBZnd5KjYytP0i07IlDe22Mmtn/view

STEP #1

log in to Google analytics (GA)

To get all the information about the split test, first, you need to go to Google Analytics account.

Then go to “Behavior”

STEP #2

Under “Behavior”, click the “Experiments” tab.

In “Experiments” tab, you will see the entire experiments name. Click the one that is still running.

We can see all the statistics about the split test so we will take a screenshot of all the information. It is important to see all the variants and all the numbers including the experiment session.

STEP #3

Copy it and paste it to a word document.

STEP #4

Then, once we have the overview, we need to get more specific information about each of the website. So first, let’s start with the “Original” clicking on the small icon.

After you click the small icon, it will take you to the website and take a screenshot.

STEP #5

After you took a screenshot, go back to the word doc, insert a table and paste the screenshot.

Copy also the link which is one of the most important in this analytics and put it to another table.

STEP #6

Go back to Google analytics and sort it alphabetically by clicking the “Variant” tab.

Do the same process for Variants 1-4, take a screenshot and of the website and paste it to the table. Also, get the direct link and paste it to the table in the word doc.

And on the Variants 1-4, we can make a note about the performance of each version compared to the original. We will get the note in the “Overview Table”

Some information once you’re done with the first website. You need to switch to the other websites. To do that, just click the “All website data” in the left upper corner and choose one of the websites that are listed there.

STEP #7

Once it loads, go to “Behavior”, under “Behavior”, click the “Experiments”.

STEP #8

In “Experiments” tab, you will see the entire experiments name. Click the one that is still running.

and repeat the whole process for the next product as well.

SECTION THREE: REPORTING

WHO: Who should be the outcome sent to?

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WHAT: What are you expecting to see in the outcome?

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WHEN: When does the person reviewing the outcome want it?

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HOW: How should the outcome be delivered?

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