Printed direct mail/newsletter

PRINTED DIRECT MAIL/NEWSLETTER

SECTION ONE: PROCESS OVERVIEW

SUMMARY: A one-sentence description of the process.

> Since some of the emails get lost on the way to the recipient, we are sending once in a while a printed newsletter/direct mail.

WHY: Briefly explain why the process is important.

> It helps us get the message to more people as in some cases our emails end in the spam, also it is another channel of communication, way to send small presents, etc.

INTERVAL: How often does this process need to be complete?

> On request.

SECTION TWO: PROCESS EXECUTION

STEP #1

Define the audience - how many people will get the mail

Usually, it is for past clients (spent $1 or more), don’t have a certain product, some offers are only for BOSM clients (Swing, DPS) - it can be in several batches - first US only, then the rest of the world. Exclude people who are blacklisted, refunds, affiliate partners, admins,...

STEP #2

Will a small gift be included? Shredded money, sticky brain,... - those are usually ordered from the supplier directly to Selby (our fulfillment center)

http://3dmailresults.com/product/

STEP #3

The link from the newsletter (usually a simple one that can be typed like go-sfb.com/join) leads directly to the checkout page, there is a countdown bar at the top - this is triggered by a visit - this trigger is usually 2 days after the first visit. But to make it less obvious instead of 48 hours use something like 47h and 34m.

Check the checkout page that we use this launch - is the price of the product on the checkout page the same as in the newsletter? Is the number and value of bonuses the same on the page and in the newsletter?

STEP #4

Prepare the email sequence in Ontraport (1st email build up expectation, the rest is triggered after the visit). Tag is added based on a visit - to know how many people visited the page.

Example campaign in OP: “SFB-printed newsletter 2019-09”

STEP #5

Get the content from Andrew & Tomas. Check the disclaimer in the footer, links, pricing.

STEP #6

Add to the list addresses also the USMonitor.com and internal (Andrew, Tomas, Jan, Petra….)

STEP #7

Usually, we send it by Selby Marketing (orders@selbymarketing.com, rselby1@rochester.rr.com)

Printed in color.

STEP #8

Set the monitoring with USMonitor.com. Each campaign needs to be set individually.

Then monitor the results.

STEP #9

Before the shipment is sent ask for a photo of:

1. The final product (not required if we already received samples)


2. The actual parcel - how does it look like from outside - packing, first impression

STEP #10

If split testing 2 prices, make sure there isn’t any way how to get it for the cheaper price. Example - swing course is constantly offered for $1497, when split testing 1497/1997, people can go to the 1497 page and get it there.

SECTION THREE: REPORTING

WHO: Who should be the outcome send to?

> Jan

WHAT: What are you expecting to see in the outcome?

> Confirmation of each step as it is done.

WHEN: When does the person reviewing the outcome want it?

> As soon as it happens.

HOW: How should the outcome be delivered?

> Message in Slack/Whatsapp.