SECTION ONE: PROCESS OVERVIEW
There are several ways how to track performance. We can track:
- Email clicks/opens
- Progress in Ontraport campaign
- Google analytics / google tags
SECTION TWO: PROCESS EXECUTION
Google analytics we have for every single site that we have.
Tracking codes (hotjar, deadline funnels, ontraport) are added using Google tag manager (GTM) - you only need to place one code on the page and the rest of loaded through the GTM - that means that the page loads quicker.
We also use google optimize for split tests.
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