Split URL checklist in Google Analytics

SECTION ONE: PROCESS OVERVIEW

TITLE: What are you calling this process?

> Split URL checklist in Google Analytics.

SUMMARY: A one-sentence description of the process.

> Bi-weekly newsletter with an overview of forum activity, to provide updates to our clients, going out every other Saturday.

WHY: Briefly explain why the process is important.

> Since the forum is growing bigger and bigger, it is really easy to miss something that is important for them. This brief overview helps others to go through the most important topics that were discussed over the last 2 weeks.

INTERVAL: How often does this process need to be complete?

> Every other Thursday (as it is checked and polished for grammar by Maria overnight and then final check on Friday by Tomas or Andrew)

SECTION TWO: PROCESS EXECUTION

STEP #1

• Making a split URL test in Google analytics.


• Create a separate URL in wordpress for each version

• In GA go to behaviour - experiments, prepare each version

• The control website (usually the home page) needs a special GA experiment code to manage the split test.

• When done, try all versions that they work.

• And that all popups work.

• If the website is linked to FB ads, try the FB ads link. It will probably take you to the previous version - you need to empty the cache of the Wordpress page in the "performance" plugin.

SECTION THREE: REPORTING

WHO: Who should be the outcome sent to?

>

WHAT: What are you expecting to see in the outcome?

>

WHEN: When does the person reviewing the outcome want it?

>

HOW: How should the outcome be delivered?

>