Split test - Google Optimize

Created by Andrew Swanscott, Modified on Sat, Aug 5, 2023 at 12:37 AM by Better Trader Academy

SECTION ONE: PROCESS OVERVIEW

TITLE: What are you calling this process?

> Split test - Google optimize

SUMMARY: A one-sentence description of the process.

> Setting up split tests to test which page performs better.

WHY: Briefly explain why the process is important.

> To find out which version of pages has a better conversion rate, we test several versions and compare improvement.

INTERVAL: How often does this process need to be complete?

> To get enough data we do it every 2 months (unless requested otherwise).

SECTION TWO: PROCESS EXECUTION

STEP #1

STEP #2

https://optimize.google.com

STEP #3

Select one by one product:

STEP #4

Select the actual split test:

STEP #5

Check the preview for screenshot:

STEP #6

Get the share link and add it to report, to be able to see each version:

STEP #7

Click the reporting tab:

STEP #8

Take a screenshot of all variants with performance:

SECTION THREE: REPORTING

WHO: Who should be the outcome send to?

> Jan by Slack or jan@bettertraderacademy.com

WHAT: What are you expecting to see in the outcome?

> Same as all previous months - compare all versions and supply screenshots of all versions to clearly see the difference.

WHEN: When does the person reviewing the outcome want it?

> On the beginning of every other month

HOW: How should the outcome be delivered?

> In a google document, with other results.